A Solid Understanding of Negative Space

I find the whole negative space thing with graphic design intriguing. Although I have not had the opportunity to work on a strong design using the negative space technique, I do like to look at some examples of it as I believe it helps me understand more about it, and will hopefully benefit me in the future when I do try the technique on a professional design. Here is an interesting article (thank you James George from Design Festival) which helps explain what negative space is, enjoy.