Little-Known Cleverness Hidden in Logos

In this article, we have some of the best know logos in the world. Little did we know there is a lot more going on in some of these logos at second glance. I was aware of the FedEx logo for years and I could indentify it anywhere. Only six months ago I actually noticed the arrow in the logo…very clever!

Look at some logo’s

If you like those logo’s and the thinking behind them, check out “The Power Of Negative Space In Logo Design