SitePoint ReVamp Logo

If you spend any time on the SitePoint website reading up on latest trends, tutorials or general talk, you probably will have noticed that their logo was updated recently. SitePoint kindly posted the redesign process on their site and it may help you understand the process that designers follow when asked to update or revamp a logo for a client.

Logo redesigns. They sometimes feel a little like squeezing toothpaste from one tube into another.

  1. It’s fiddly work.
  2. You’re battling not to lose valuable stuff in the process.
  3. Even if you nail it, people will mostly just notice ‘how clean it looks’.

With that in mind, we recently took on the task of updating the SitePoint logo. Here’s the back story.

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