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Color Emotion Chart

Posted on 22/04/2014 by Stephen Marron
  • Red – Love, Excitement, Lust, Hunger, Bold, Youthful, Urgency, Danger, Romance, Warmth, Quickness, Negative Issues
  • Black – Stability, Credibility, Strength, Power, Precision, Professional, Accuracy, Sophistication, Grief, Fear, Submissiveness
  • Brown – Nurturing, Historical, Safety, Conservative, Reliable, Ruggedness
  • Violet/Purple – Authority, Royalty, Spirituality, Mystery, Magical, Religious, Sensuality, Love, Wisdom, Creativeness, Imaginative, Springtime
  • Yellow – Energy, Clarity, Warmth, Innovation, Drive, Dynamic, Competence, Happiness, Optimism
  • Green – Organic, Natural, Youth, Education, Adventure, Ecological, Calmness, Healthy, Peaceful, Summer, Envy
  • Orange – Creativity, Dynamic, Energetic, Expressive, Innocence, Enthusiasm, Autumn, Introspection
  • Blue – Credibility, Calmness, Trust, Dependable, Cleanliness, Medicine, Power, Judicial, Professional, Masculine, Competency, Quality, Big Company, Winter
  • White – Happiness, Purity, Sincerity, Cleanliness, Clinical, Medicinal, Balanced, Spacious, Simple, Easy, Fresh, Winter

Diagram by The Logo Company

Color Chart

Color Colour logo Logo Design Primary Colours







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